China's rebranding campaign during the Covid-19 pandemic: How successful is it? feat. Yanzhong Huang

The Institute for International Economic Policy was pleased to present this two-part event in the 14th annual Conference on China's Economic Development and U.S.-China Economic Relations. This conference is co-sponsored by the Sigur Center for Asian Studies and the GW Center for International Business Education and Research (GW-CIBER).

The first part of this event featured Dr. Yanzhong Huang of Seton Hall and CFR discussing "China's rebranding campaign during the Covid-19 pandemic: How successful is it?" Dr. Zoë McLaren of the University of Maryland, Baltimore County and York University and Joan Kaufman of the Schwarzman Scholars Program and Harvard University provided discussant remarks.

In this presentation, Dr. Yanzhong Huang examined China's efforts to improve its international image and project global influence by looking at three key aspects of the campaign 1) the efforts to promote China's pandemic response model; 2) its efforts to frame itself as a leader in the provision of global public goods; and 3) its efforts to dispute the Covid-19 origins.

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